In an article published by “Black Enterprise” dated December of 1999, a study conducted by Atlanta-based Ketchum Public Relations African American Markets Group, showed that nearly 85% of African Americans said they prefer to purchase products from companies that have historically supported the black community.
In fact, about two-thirds reported that they investigate a company’s minority hiring practices or any negative press it may have received relating to racial issues.
Conscientious African American shoppers can click here for a one stop conscientious shopping experience!
